The World Wide Web has beyond any doubt been accepted globally as the most profitable and powerful medium to promote and operate businesses. Be it marketing and brand promotions, customer acquisition and engagement, new market penetration or simply information dissemination and branding, corporate web sites and Internet platforms have become an absolute imperative. Websites attract billions of customers searching for reliable and effective product or service provider – which could be your company and your website in your industry domain. Although every organization (including yours) is rapidly acknowledging the importance of being present on the Internet, very few are actually able to leverage the true potential of the Internet. The causes could be several.
Website designing is not just about creating designs, but about overall user experience. While a visual appeal is essential, optimization and navigation are important aspects and a smart website is one that supports all. A ‘Smart looking’ website need not necessarily be a ‘smart’ website.